摘要
近年来,中医药文化国际传播已成为学界关注的热点。本文对中医药国际传播学理脉络进行梳理,探究传播要素与传播效果的关系,对近年来中医药文化海外传播与传播效果相关的研究进行总结和回顾。在此基础上,尝试提出构建中医药国际传播效果评价体系的建议,并在不同层面上对可能影响传播效果的因素略作阐发,以期为中医药文化国际传播效果量化研究和路径优化研究提供借鉴。
In recent years,the international communication of traditional Chinese medicine(TCM):culture has become a hot spot of academic attention.The theoretical context of TCM international communication is sorted out,the relationship between communication elements and communication effect is further explored,and the researches related to the overseas communication and communication effect of TCM culture in recent years are reviewed.On this basis,this paper tries to put forward some suggestions on the construction of the evaluation system of the international communication effect of TCM culture,and briefly elucidate the factors that may affect the c ommunication effect at different levels,in order to provide reference for the quantitative study of the effect of the international communication of TCM culture and the study of path optimization.
作者
孙迪
郭力铭
宋佳媛
邰东梅
Sun Di;Guo Liming;Song Jiayuan;Tai Dongmei(School ofInternationalEducation,LiaoningUniversity of TraditionalChineseMedicine,Shenyang 110031,China)
出处
《锦州医科大学学报（社会科学版）》
2023年第2期100-103,共4页
Journal of Jinzhou Medical University(Social Science Edition)
基金
沈阳市社会科学课题(经济社会发展专项)“健康传播视域下沈阳中医药文化海外传播创新研究”(编号:SYSK2022-01-107)的研究成果。
关键词
中医药文化
国际传播
传播效果评价
Chinese medicine culture(TCM)
international communication
communication effectevaluation
