摘要
对比与和谐作为形式美法则的重要表现手段之一,亦是美学的基础形式,以数字技术为推动媒介,动态海报作为当代新兴的多元化的视觉艺术形式展现在大众视野中。文章从形式美法则中对比与和谐的原则出发,通过分析以点线面为基本型的动态元素,从图形、色彩、空间三个角度阐述,举例分析其在当今动态海报设计中的应用价值和美学规范,并在此基础上探究形式美法则中“对比与和谐”在动态海报设计实践中的创新发展。
Contrast and harmony,as one of the important means of expression of the law of formal beauty,is also the basic form of aesthetics.With digital technology as the driving medium,dynamic posters are presented in the public view as a new and diversified visual art form.Starting from the principle of contrast and harmony in the law of formal beauty,this paper analyzes the dynamic elements with point,line and surface as the basic type,and expounds them from three angles of graphics,color and space,and analyzes their application value and aesthetic norms in today's dynamic poster design.On this basis,it explores the innovative development of"contrast and harmony"in the law of formal beauty in the practice of dynamic poster design.
作者
董洪志
周洋
Dong Hongzhi;Zhou Yang(Changchun University of Science and Technology)
出处
《流行色》
2023年第4期40-42,共3页
Fashion Color
关键词
动态元素
对比与和谐
动态海报
Dynamic elements
contrast and harmony
dynamic posters
