摘要
[目的]探讨在新时代背景下,如何通过创新传播手段发展具有中国特色、中国风格、中国内涵的黄河文化,提升中华民族文化自觉和文化自信。[方法]采用视觉传达中视觉思维、情感思维、感官交互等新思路的设计手段,以及IP建构、数据库可视化、VR沉浸等传播手段进行黄河文化传播。[结果]通过新的传播手段和设计思路,黄河文化在继承传统中发展,成功传播和弘扬中华民族深层的文化基因。[结论]抓住新时代机遇,创新发展具有中国特色的黄河文化传播手段,对于提升中华民族文化自觉和文化自信具有重要推动作用。
[Purposes]To explore how to develop the Yellow River culture with Chinese characteristics,style,and connotation in the new era,and to enhance the cultural consciousness and confidence of the Chinese nation through innovative communication methods.[Methods]Utilizing new design approaches in visual communication,such as visual thinking,emotional thinking,and sensory interaction,as well as innovative communication methods including IP construction,database visualization,and VR immersion for the Yellow River culture communication.[Findings]Through these new communication methods and design concepts,the Yellow River culture has been successfully transmitted and promoted while inheriting and developing the deep cultural genes of the Chinese nation.[Conclusions]Seizing the opportunities of the new era and innovatively developing communication methods for the Yellow River culture with Chinese characteristics plays an important role in enhancing the cultural consciousness and confidence of the Chinese nation.
作者
赵翘楚
闫儒誉
ZHAO Qiaochu;YAN Ruyu(Lanzhou University,Lanzhou 730050,China)
出处
《河南科技》
2023年第9期154-158,共5页
Henan Science and Technology
关键词
黄河文化
视觉传达
文化创新
Yellow River culture
visual communication
cultural innovation
