摘要
作为“互联网+”新业态,农产品电商直播对推动农村经济发展、助力乡村振兴实践具有非常重要的意义。在此,文章以发展农产品电商直播的可行性作为切入点,从农产品网络零售额、增加农户收入、促进就业及农村消费上行等方面,阐述农产品电商直播赋能乡村振兴的实践效果,总结分析当前农产品电商直播赋能乡村振兴面临的一些问题,并针对其问题而提出相应的对策措施,以期为农产品电商直播推动乡村振兴实践提供一些参考。
As a new business form of"Internet Plus",live broadcast of e-commerce of agricultural products is of great significance in promoting rural economic development and facilitating rural revitalization.Starting from the feasibility of developing e-commerce live streaming of agricultural products,this paper expounds the practical effect of facilitating rural revitalization by e-commerce live streaming of agricultural products from the aspects of online retail sales of agricultural products,increasing farmers'income,promoting employment and increasing rural consumption,summarizes and analyzes various problems faced by facilitating rural revitalization by e-commerce live streaming of agricultural products and puts forward corresponding solutions to these problems in order to provide a reference for the practice of agricultural products e-commerce live broadcast to promote rural revitalization.
作者
张金香
管乐然
ZHANG Jin-xiang;GUAN Le-ran(Lanzhou University of Arts and Science,Lanzhou,Gansu,China,730020)
出处
《广东开放大学学报》
2023年第2期105-111,共7页
JOURNAL OF GUANGDONG OPEN UNIVERSITY
基金
甘肃省高等学校创新创业教育改革项目“创新创业基础下《电子商务》课程体系改革与建设”(甘教高〔2019〕7号)阶段性成果。
关键词
农产品
电商直播
乡村振兴
对策
agricultural products
e-commerce live streaming
rural revitalization
measure
