摘要
社交时代已经逐渐从面对面转化为网络,空间消费成为一种新型的消费文化。如何提升空间消费,发挥线下商业空间的价值是本次探索的目的。分析了空间消费的发展由来、线下商业空间的发展现状、以及“体验式营销”在商业空间设计中的探索,得出“体验式营销”商业空间的设计策略。以一些较为创新的优秀案例,分析出未来商业空间设计的发展趋势及更替。体验式营销在商业空间设计中应用较为广泛,在焕新思维中能够加以运用。该文章就是以商业空间设计在“体验式营销”的探索为前提,结合商业空间设计应用的优秀案例,提出一些焕新思维,为后续商业空间设计的创新及更替提供一些参考价值。
The social era has gradually changed from face-to-face to network,and spatial consumption has become a new type of consumer culture.How to enhance space consumption and give full play to the value of offline commercial space is the purpose of this exploration.This paper analyzes the development origin of space consumption,the development status of offline commercial space,and the exploration of"experiential marketing"in the design of commercial space,and obtains the design strategy of"experiential marketing"commercial space.Based on some more innovative and excellent cases,the development trend and replacement of commercial space design in the future are analyzed.Experiential marketing is widely used in commercial space design and can be used in new thinking.This paper takes the exploration of commercial space design in"experiential marketing"as the premise,combines the excellent cases of commercial space design applications,puts forward some new thinking,and provides some reference value for the innovation and replacement of subsequent commercial space design.
作者
尚子晴
李月姣
SHANG ZIQING;LI YUEJIAO
出处
《设计》
2023年第9期152-154,共3页
Design
基金
河南省高校人文社会科学研究一般项目
项目编号:2021-ZZJH-067。
关键词
体验式营销
商业空间
设计策略
空间消费
线下门店
Experiential marketing
Commercial space
Design strategy
Space consumption
Offline stores
