3CH Ho, HY Tsai. Role" of Innovativeness of Consumer in Relationship between Perceived Attributes of New Products and In- tention to Adopt [J]. International Journal of e - Business Management,2011,9, ( 3 ) : 180 - 194. 被引量:1
4Danneels E, Kleinschmidtb E J. Product Innovativeness from the Firm' s Perspective: Its Dimensions and Their Relation with Project Selection and Performance[J]. Journal of Product Innovation Management ,2001,18, (6) :357 -373. 被引量:1
5Frank Q. Fu, Michael T. Elliott. The Moderating Effect of Perceived Product Innovativeness and Product Knowledge on New Product Adoption: An Integrated Model[J]. Journal of Marketing Theory & Practice,2013,21, (3) :257 -272. 被引量:1
6Goode M, Dahl D Moreau C. Innovation Aesthetics: The Relationship between Category Cues, Categorization Certainty, and Newness Perceptions [J]. Journal of Product Innovation Management,2013,30, (2):192- 208. 被引量:1
7Gregan-Paxton J, Hibbard J, Brnnel F, Azar P. "So That's What That Is" : Examining the Impact of Analogy on Consumers' Knowledge Development for Really New Products[J]. Psychology & Marketing. 2002,19, (6) :533 -550. 被引量:1
8Kotler P, Gertner D. Country as Brand, Product, and beyond:A Place Marketing and brand Management Perspective [J]. Jour- nal of Brand Management,2002,9, (4) :249 -261. 被引量:1
9Li D, Wang C, Jiang Y, Barnes B,Zhang H. The Asymmetric Influence of Cognitive and Affective Country Image onRrational and Experiential Purchases[J]. European Journal Of Marketing,2014, (48) :2153 -2175. 被引量:1
10Lowe B, Alpert F. Forecasting Consumer Perception of Innovativeness [J]. Technovation ,2015, (45 - 46) : 1 - 14. 被引量:1