摘要
在党中央的顶层设计和政策推动下,媒体融合发展思路日益清晰,总体规模快速增长。绝大多数科技期刊积极推进自身媒体融合之路。北京卓众出版有限公司作为科技期刊集团化发展的一个案例,探索视频IP化运营、建设垂直行业领域的大数据平台、构筑全媒体矩阵、进行整合营销等四种科技期刊可行的媒体融合路径,以期抛砖引玉供同行借鉴。
With the quality design and policy promotion of the Central Committee of the Communist Party of China(CPC),it can be seen that a growing clarity on ideas of media convergence and a rocketing on its general scale emerge.The majority of science and technology journals(STJ)vigorously promote the media convergence in their own ways.As one of them,Bejing Prominion Publishing Corp explored four possible paths of media convergence for developing STJ:IP-based video,big data platform,all-media matrix,and integrated marketing.It is expected that this analysis proves to be a catalyst for more new ideas.
作者
孙明
任舒翼
谢艳丽
SUN Ming;REN Shuyi;XIE Yanli(Beiing Prominion Publishing Corp,100083,Beijing,China;Key Laboratory of Digital Publishing and Digital Publish Research,100083,Beijing,China)
出处
《数字出版研究》
2023年第2期66-71,共6页
DIGITAL PUBLISHING RESEARCH
关键词
科技期刊
媒体融合
视频IP化运营
大数据平台
全媒体矩阵
整合营销
Science and technology journals
Media convergence
IP-based operation on video
Big data platform
All-media matrix
Integrated marketing
