摘要
目的:立足社会交换视角,探究大学生体育赛事志愿动机对满意度的影响机制以及体验价值的中介效应,以期为大学生体育赛事志愿者管理提供参考和建议。方法:采用志愿者动机问卷、志愿者满意问卷、体验价值问卷对731名大学生体育赛事志愿者进行问卷调查,并对所获数据进行统计分析和中介检验。结果:(1)志愿动机、体验价值对满意度均具有显著正向影响,并分别解释了30.8%和51.3%的变异;(2)在志愿动机影响满意度的过程中,体验价值具有部分中介效应,效应量为13%,但中介效应量在性别、学历上存在显著性差异,在生源地上无显著性差异。结论:中介模型的构建证实了志愿动机既可以直接影响满意度,也可以通过体验价值间接影响满意度,未来可以通过增强大学生志愿者动机,提升大学生感知价值,从而提升大学生体育赛事志愿者的满意度,实现大学生体育志愿者管理常态化发展。
Objective:Based on the social exchange perspective,to explore the influence mechanism of volunteer motivation on satisfaction and the mediating effect of experience value of college students'sports events volunteers,in order to provide reference and suggestions for the management of college students'sports events volunteers.Methods:A questionnaire survey was conducted on 731 college student sports event volunteers using volunteer motivation questionnaire,volunteer satisfaction questionnaire and experience value questionnaire,and statistical analysis and mediation test were conducted on the obtained data.Results:(1)Volunteer motivation and experience value had significant positive effects on satisfaction,and explained 30.8%and 51.3%of the variance respectively;(2)In the process of volunteer motivation influencing satisfaction,experience value had a partial mediating effect with an effect size of 13%,but the mediating effect size had significant differences in gender and education,and there was no significant difference in the place of birth.Conclusion:The construction of the mediation model confirms that volunteer motivation can affect satisfaction directly as well as indirectly through experience value,and in the future,the satisfaction of college student sports event volunteers can be improved by enhancing college student volunteer motivation and improving the perceived value of college students,so as to realize the normal development of college student sports volunteer management.
作者
杨蒙蒙
吴贻刚
YANG Mengmemg;WU Yigang(School of P.E.,Shanghai University of Sport,Shanghai 200438,China)
出处
《山东体育学院学报》
北大核心
2023年第2期54-62,共9页
Journal of Shandong Sport University
基金
国家社会科学基金重点项目(编号:19ATY007)。
关键词
大学生志愿者
体育赛事
满意度
社会交换
中介作用
university volunteers
sporting events
satisfaction
social exchange
mediating role
