摘要
诗词类电视节目往往寓教于乐,在娱乐观众的同时传播了中国诗词文学。本文以00后受众作为调研对象,以ABC模型为基础编制调查问卷并向四所大学、三所高中发放,通过文献分析、实证分析等调查方法,进一步对问卷数据进行分析,得到结论如下:诗词类节目的传播渠道日渐以网络和学校社交活动为主,节目丰富的内容或新颖的表现形式会更吸引年轻人,诗词类电视节目的娱乐性、社会性与节目水准都对00后受众的文化认同和行为态度产生了积极的影响,其中,娱乐性所发挥的促进作用最为显著。
Poetry TV programs often combine education with entertainment to spread Chinese poetry while entertaining the audience.This study takes the post-00s audience as the research object,using the ABC model as the basis to compile the questionnaire,and distributes it to four universities and three high schools.Then,through literature analysis,empirical analysis and other survey methods,the data obtained from the questionnaire are further analyzed.Based on the analysis,we can know that the communication channels of poetry programs are increasingly dominated by network and school social activities,the rich content or new forms of expression will attract more young people,and the entertainment,sociality and program level of poetry TV programs have a positive impact on the cultural identity and behavioral attitude of the post-oOs audience.Among the factors,entertainment plays the most significant role in the promotion.
出处
《中国文化研究》
北大核心
2023年第1期37-48,共12页
Chinese Culture Research
基金
河南省高校重点科研项目“网络文学对中国社会发展的影响及对策研究”(HN6120)的阶段性成果。
关键词
诗词类电视节目
娱乐性
文化认同
情绪价值
poetry TV programs
entertainment
cultural identity
emotional value
