摘要
随着水上旅游业的大力发展,大量地方特色模糊的河湖型游船被投放进旅游市场,由此产生了游船产品同质化、游览体验单一、地方特色缺失等系列问题。基于此,本文从在地环境、在地文化和在地体验三个方面提出了河湖型游船的在地性设计策略与方法,以期解决当前河湖型游船与所在区域联系不紧密的问题。
With the vigorous development of water tourism,a large number of river and lake cruise ships with ambiguous local characteristics have been put into the tourism market,resulting in a series of problems such as homogenization of cruise ship products,single tour experience,and lack of local characteristics.This paper proposes the localization design strategies and methods of river and lake cruise ships from three aspects:local environment,local culture and local experience,in order to solve the current problem that river and lake cruise ships are not closely connected with their regions.
出处
《包装与设计》
2023年第2期130-131,共2页
Package & Design
关键词
游船
在地性
在地性设计
设计策略
cruiseship
locality
localization design
design strategy
