摘要
为助推商品流通协同发展,提升商品在市场内的流通水平与流通价值,本文以服装特色产业为例,将产业发展需求作为导向,开展商品流通协同发展机制的研究,分析商品流通概念,提出商品流通需要商品流、物流、资金流与信息流的协同支持,并从劳动力成本上升、劳动力人口比重下降两个方面阐述服装特色产业商品流通协同发展现状。为满足服装特色产业导向下商品流通协同发展需求,建设具有综合性、导向性、功能性的集成交易服务市场,形成一条以点、线、面为主导的辐射型发展道路,以满足市场各地不同群体对商品流通的需求;加强与其他服装产业在社会发展中的交流与互动,挖掘区域内的特色化产业链优势,打造具有地区特色的区域服装特殊品牌,避免产业发展同质化;将互联网作为载体,构建特色商品线上销路,缩短产品的流通时间,以达到多方交流倍增的效果。
In order to promote the coordinated development of commodity circulation and improve the circulation level and value of commodities in the market,this paper takes clothing industry as an example,and takes the demand of industrial development as the guide to study the coordinated development mechanism of commodity circulation.This paper analyzes the concept of commodity circulation,and puts forward that the circulation of commodities needs the coordinated support of commodity fl ow,logistics,capital fl ow and information fl ow.This paper expounds the present situation of coordinated development of commodity circulation in clothing characteristic industries from two aspects:rising labor cost and decreasing labor population proportion.In order to meet the demand of coordinated development of commodity circulation under the guidance of clothing characteristic industries,we should build a comprehensive,oriented and functional integrated trading service market,and form a radial development road dominated by points,lines and areas,so as to meet the demand of diff erent groups around the market for commodity circulation;Strengthen the communication and interaction with other clothing industries in the social development,tap the advantages of the characteristic industrial chain in the region,build a special regional clothing brand with regional characteristics,and avoid the homogenization of industrial development;Use the Internet as a carrier,build online sales of featured goods,shorten the circulation time of products,and achieve the eff ect of multiplying communication among many parties.
作者
郭星
GUO Xing(Zhejiang Zhongda Technology Import and Export Group Co.,Ltd.Hangzhou,Zhejiang 310009)
出处
《中国商论》
2023年第8期151-153,共3页
China Journal of Commerce
关键词
服装特色产业
杠杆失衡
协同发展
流通市场
商品流通
clothing characteristic industry
unbalanced leverage
synergistic development
circulation market
commodity circulation
