1Wangenheim, Florian V., Tomas Bayon. The Effect of Word of Mouth on Services Switching: Measurement and Moderating Vari- ables[j]. European Journal of Marketing, 2004,38(9/10): 1173- 1185. 被引量：1
2Laczniak, Russell N., Thomas E. DeCarlo, Carol M. Motley. Retail Equity Perceptions and Consumers' Processing of Negative Word of Mouth Communication[J]. Journal of Marketing Theory and Practice, 1996,4(4):37-48. 被引量：1
3Ajzen, Icek. The Theory of Planned Behavior[J]. Organizational Behavior and Human Decision Processes, 1991,50(2):179-211. 被引量：1
4Bristor, Julia M. Enhanced Explanations of Word of Mouth Communications: The Power of Relationships[J]. Research in Consumer Behavior, 1990,4:51-83. 被引量：1
5Brown, Jacqueline J., Peter H. Reingen. Social Ties and Word-of-Mouth Referral Behavior[J]. Journal of Consumer Research, 1987,14(3):350-362. 被引量：1
6Yang, K. S. Social Orientation and Individual Modernity among Chinese Students in Taiwan[J]. Journal of Social Psychology, 1981,113(2):159-170. 被引量：1
7Yau, O. H. M.. Chinese Cultural Values: Their Dimensions and Marketing Implication[J]. European Journal of Marketing, 1988,22 (5):44-57. 被引量：1
8Fishbein, M., I. Ajzen. Attitude-Behavior Relations: A Theoretical Analysis and Review of Empirical Research[J]. Psychological Bulletin, 1977,84(5):888-918. 被引量：1
9Bansal, Harvis S., Peter A. Voyer. World-of-mouth Processes Within a Services Purchase Decision Context[J]. Journal of Service Research, 2000,3(2):166-177. 被引量：1
10Bone, Paula Fitzgerald. Word-of-Mouth Effects on Short-term and Long-term Product Judgments[J]. Journal of Business Research, 1995,32(3):213-223. 被引量：1
