摘要
包装设计是产品推广和销售的关键因素,它能够让产品更加亮丽、吸引人。有效的包装设计不仅能够提升产品的销售,还能够体现企业文化,让消费者更容易接受和认可。但能够作为商品信息传播的媒介,给社会和企业带来利益的同时,还可以给人们的生活增添乐趣,影响人们的审美。因此,商品包装设计十分关键,是产品销售缺一不可的元素。随着社会的发展,包装和商品早已为一个整体,给人们带来了一定的利益。包装是产品经济价值和应用价值的重要体现,在商品制造、流通和销售中具有不可替代的作用,企业家和设计师应该重视并加以关注。本文主要阐述了现代包装设计给产品销售和人们所带来的利益。
Packaging design is the key factor in product promotion and sales,it can make the product more beautiful and attractive.Effective packaging design can not only improve the sales of products,but also reflect the corporate culture,making it easier for consumers to accept and recognize.However,it can be used as a medium for the dissemination of commodity information,bring benefits to society and enterprises,but also add fun to people’s life,affecting people’s aesthetics.Therefore,commodity packaging design is very key,is an indispensable element of product sales.With the development of society,packaging and goods have already brought certain benefits to people as a whole.Packaging is an important embodiment of the economic value and application value of products,and plays an irreplaceable role in the manufacture,circulation and sales of commodities.Therefore,entrepreneurs and designers should attach importance to and pay attention to.Therefore,this paper mainly expounds the benefits of modern packaging design to product sales and people.
作者
安奕旭
AN Yi-xu(Harbin Normal University School of Fine Arts,Harbin 150000,China)
出处
《绿色包装》
2023年第3期144-147,共4页
Green Packaging
关键词
包装设计
商业销售
经济价值
应用价值
packaging design
commercial sales
economic value
application value
