摘要
近年来,短视频迅速发展、成熟,对传统媒体的传播方式和形式产生了巨大的影响。很多官方主流媒体都在短视频平台上开设了账号,开展了新媒体的运营,从而发挥出媒体的作用,保证信息的有效传递。本文对主流媒体在短视频平台的账号运营状况进行分析,进一步探究短视频整体行业的新闻作品生产、传播情况,并提出一定的合理化建议和可行性参考。
In recent years,short video has developed rapidly and matured,which has exerted great influence on the communication mode and form of traditional media.Many official mainstream media have opened short video accounts on the short video platform and joined the operation of new media to play the role of media and ensure the effective transmission of information.This paper analyzes the account operation of mainstream media in the short video platform,further explores the production and dissemination of news works in the short video industry as a whole,and puts forward some reasonable suggestions and feasibility references.
作者
王梦华
WANG Menghua(CCTV.COM,Beijing,100048 China)
出处
《科技创新导报》
2022年第30期244-247,共4页
Science and Technology Innovation Herald
关键词
主流媒体
短视频平台
账号运营
现状分析
策略探讨
Mainstream media
Short video platform
Account operation
Current situation analysis
Strategy discussion
