摘要
目的 探索饮料包装在品牌文化的融合与创新中所升华出的不同形式、内容、功能层面的多元化表现。方法 以品牌为支点,展开品牌文化影响与融合下的饮料包装设计探索,基于这一点,先从大背景出发,分析概括当前饮料包装设计的现实状况和整体的发展趋势,并顺应时代发展和实际需求,从各个层面展开分析饮料包装设计中可以大胆尝试的几种路径,并借鉴一些优秀的案例经验,以当前的大众审美和时尚趋势为中心,以品牌的宣传与展示为基础,不断改进和创新,寻求品牌与包装的共生之道。结论 以品牌文化为核心,以独具特色的设计为支撑,逐步分层地进行饮料包装设计,能够打造出更具商业价值的设计作品,增强企业的品牌影响力,并获得更多的社会认同,从而升华企业形象,增强竞争力。
The work aims to explore the diversified performance of beverage packaging in integration and innovation of brand culture sublimated from different forms,content,functional levels.With brand as the fulcrum,the design of beverage packaging under the influence and integration of brand culture was explored.Based on this,the reality and the development trend of current beverage packaging design were analyzed and summarized from the overall background.According to the development of times and the actual demand,several paths of beverage packaging design that can be tried were analyzed from various levels.Based on lessons drawn from some excellent cases,with the current public aes-thetic and fashion trends as the center,continuous improvement and innovation were conducted based on the brand pub-licity and display,to seek for brand and packaging symbiosis.The gradual stratification of beverage packaging design with the brand culture as the core and the unique design as the support can create design works of more commercial val-ues,enhance the brand influence of the enterprise,and obtain more social recognition,and thus sublimate the corporate image and enhance the competitiveness.
作者
宗同惠
刘佳乔
ZONG Tong-hui;LIU Jia-qiao(Hebei Academy of Fine Arts,Shijiazhuang 050700,China)
出处
《包装工程》
CAS
北大核心
2023年第8期391-394,共4页
Packaging Engineering
关键词
品牌文化
饮料包装
系列化设计
brand culture
beverage packaging
serialized design
