摘要
文章运用内容分析法、文献资料等方法,通过对抖音热门武术短视频内容的整理,剖析其背后的建构逻辑,综述诸多启示,以期通过有计划的引导和灵活的措施,预防负面短视频带来的消极影响,为武术短视频更好地传播提供参考。
By using the methods of content analysis and literature review,this paper analyzes the construction logic behind the Tiktok popular wushu(martial arts)short video content,in order to provide a reference for the better spread of wushu with planned guidance and flexible measurement,as well as the prevention on the side back brought by short video.
作者
段斌
Duan Bin(Huizhou University,Huizhou,Guangdong516007,China;Hubei Leisure Sports Development Research Center,Wuhan,Hubei430062,China)
基金
广东高校网络思想政治工作研究一般课题(GDWL21YB89)
湖北休闲体育发展研究中心开放基金项目(2020Y027)
惠州学院教研教改项目(X-JYJG2021054)。
关键词
武术
抖音短视频
内容分析法
wushu
Tiktok short video
content analysis method
