摘要
务农重本,国之大纲。在时代飞速发展的今天,农业始终占据着举足轻重的地位。农业电视节目作为解决农民、农业问题,获取农业相关信息的重要平台需与时俱进,为广大农民群众提供更加优质的节目内容。通过对当前农业电视节目进行研究,发现存在传播形态单一、专业人才缺乏、竞争力较弱等问题。提出从节目定位、专业队伍建设等方面创新发展路径。
Focusing on farming is the outline of the country.Today,with the rapid development of the times,agriculture has always occupied a pivotal position.As a virtual platform to solve farmers' and agricultural problems and obtain agricultural-related information,agricultural TV programs must keep pace with the times and provide more high-quality program content for most farmers.The research on the current agricultural TV programs shows that problems include a single form of communication,a lack of professional talents,and weak competitiveness.Propose an innovative development path from program positioning and professional team building.
作者
郝轶波
HAO Yibo(Panjin City Dawa District Integrated Media Development Center,Panjin 124200,China)
出处
《中国有线电视》
2023年第3期60-63,共4页
China Digital Cable TV
关键词
融媒体
农业电视节目
受众
financial media
agricultural television programs
audience
