摘要
客户导向如何影响企业创新是战略和营销领域共同关注的热门议题,但相关研究结论并不一致。其原因在于现有文献忽略了内部能力对客户知识整合的作用,也并未结合客户特征进行分析。基于此本研究探讨了客户导向对企业创新绩效的影响,以及技术知识基础多元化和客户集中度的调节作用。利用2018—2021年沪深A股制造业上市公司数据进行了验证,结果表明:客户导向总体上提升了企业创新绩效;技术知识基础多元化有利于企业对客户知识整合,增强了客户导向与创新绩效之间关系;客户集中度消弱了客户导向与企业创新绩效间关系。研究结论深化了对客户导向与企业创新关系的理论认识,对客户时代背景下企业通过整合内外部知识提升创新绩效有借鉴意义。
How customer orientation affects enterprise innovation is a hot topic of common concern in the field of strategy and marketing,but the relevant research conclusions are not consistent.The reason is that the existing literature ignores the role of internal ability on customer knowledge integration,and does not analyze customer characteristics.Based on this study,this paper discusses the influence of customer orientation on enterprise innovation performance,as well as the regulatory role of technical knowledge base diversification and customer concentration.Using the data of Shanghai-Shenzhen A-share manufacturing listed companies in 2018—2021,the results show that the customer orientation generally improves the enterprise innovation performance;the diversification of technical knowledge base is conducive to the integration of customer knowledge,and enhances the relationship between customer orientation and innovation performance;and the customer concentration weakens the relationship between customer orientation and enterprise innovation performance.The research conclusion deepens the theoretical understanding of the relationship between customer orientation and enterprise innovation,and has reference for enterprises to improve innovation performance by integrating internal and external knowledge in the context of customer era.
作者
于茂荐
陈舒月
YU Maojian;CHEN Shuyue(School of Management,University of Shanghai for Science and Technology,Shanghai 200439,China)
出处
《科技与管理》
2023年第2期70-79,共10页
Science-Technology and Management
基金
上海市哲学社会科学一般项目(2021BGL013)。
关键词
客户导向
技术知识基础多元化
客户集中度
企业创新绩效
customer orientation
customer concentration
diversification of the technical knowledge base
enterprise innovation performance
