摘要
在新媒体、移动互联网与5G技术快速发展的背景下,短视频新闻逐渐发展成主流新闻形态,并在弘扬传播社会主义主流价值观方面起到重要作用。然而短视频新闻在发展过程中也暴露出内容同质化与版权归属等问题,亟待解决。因此,要进一步审视、运用新媒体与短视频的平台属性、规则,着力打造符合短视频受众需求特点的新闻内容传播场景,通过构建优质新闻内容矩阵、聚焦共情传播、优化内容编排与分发机制等方式,持续增强短视频新闻的影响力与传播力。
Against the background of the rapid development of new media,mobile internet and 5G technology,short video news has gradually developed into a mainstream news form,and plays an important role in promoting and disseminating mainstream socialist values.However,in the development process of short video news,problems such as content homogeneity and copyright ownership have also been exposed,which need to be resolved urgently.Therefore,it is necessary to further examine and use the platform attributes and rules of new media and short videos,and strive to create news content dissemination scenarios that meet the needs of short video audiences.By building a matrix of high-quality news content,focusing on empathetic communication,and optimizing content arrangement and distribution continue to enhance the influence and dissemination of short video news.
作者
袁丽丽
YUAN Lili(Linyi Radio and Television Station,Linyi 276000,China)
出处
《中国有线电视》
2023年第2期68-70,共3页
China Digital Cable TV
