摘要
大众文化作为在我国市场经济体制下发展的文化产物,影响了我国网络文学20余年的发展历程。随着网络文学的不断发展,大型资本力量开始介入开发由网络文学衍生的其他文化产业。在网络文学及其衍生产业不断商业化的过程中,产生了较多的新问题,如IP改编的影视剧观众和原著小说读者的喜好冲突;改编作品质量差强人意等。该文以《甄嬛传》《镇魂》这两个网络文学衍生产业的成功案例作为切入点,从创作者、读者、观众的角度浅析大众文化视野下的网络文学成长历程、网络文学及其衍生产业的发展趋势;浅论网文IP改编时代的现状,并以网络文学的模式特点和读者意见为出发点,展望网络文学及相关产业的未来。
Popular culture,as a cultural product developed under China's market economy system,has influenced the development of China's online literature for more than twenty years.With the continuous development of online literature,large capital forces began to intervene in the development of other cultural industries derived from online literature.The continuous commercialization of online literature and its derivative industries has generated more new problems,such as the conflicting preferences of audiences of IP adaptations of film and television dramas and readers of original novels;the poor quality of adapted works,etc.Based on the successful cases of the derivative industry of network literature,Zhenhuan Zhuan and Guardian,this paper will analyze the growth process of network literature and the development trend of network literature and its derivative industry from the perspective of creators,readers and audiences.This paper discusses the current situation of the era of IP adaptation of network literature,and looks forward to the future of network literature and related industries based on the model characteristics of network literature and readers'opinions.
作者
倪昕悦
张雁
NI Xinyue;ZHANG Yan(Macao University of Science and Technology,Macao,999078,China)
出处
《文化创新比较研究》
2023年第5期71-77,共7页
Comparative Study of Cultural Innovation
关键词
网络文学发展历程
大众文化
网络文学改编
IP改编
网络文学读者
网络文学商业化
History of network literature
Popular culture
Network literature adaptation
IP adaptation
Network literature reader
Commercialisation of network literature
