摘要
第二次世界大战后,日本企业借助战争赔款回到东南亚,迄今在该区域的经营已有70多年。这期间,日本产品经历从“大规模的抵制浪潮”到“为东南亚民众所喜爱的国际品牌”的转变,日本国家形象也经历从“经济动物”到“最信赖”国家的转变,这背后离不开日本企业不断调整和改进社会责任实践。通过分析日本企业社会责任在东南亚的发展演进,可以看出日本企业社会责任实践在理念上、内容上、手段上和对外宣传上都具有明显的自身特色,已形成较为成熟的社会责任体系,但也存在不足之处。在与东南亚国家高质量共建“一带一路”的新阶段,中国企业应学习借鉴其有益经验,更好地服务和融入当地社会,实现企业可持续、高质量发展,塑造负责任的国家形象。
Japanese companies have been operating in Southeast Asia for over 70 years since their return to the region with war reparations.During this period Japanese products survived“waves of boycotts”to become“the most favored international brands”for the people in the region.Meanwhile,Japan’s national image turned from one of“economic animals”to one of“the most reliable”.This is due to the efforts that the Japanese firms have made in constantly readjusting and improving their practice in acting out their corporate social responsibility.An analysis of such practice shows that it has obvious features of its own in ideas,content,means and publicity campaigns,to a degree that it has formed a mature system for implementing social responsibilities,though the system is not without some shortcomings.In the new=stage and high=quality implementation of the“Belt and Road Initiative”with Southeast Asian countries,Chinese companies can learn from their Japanese counterparts their useful experience in a way to better serve and mix with the local society,achieve sustainable and high-quality development,and create a good national image.
出处
《思想战线》
CSSCI
北大核心
2023年第2期69-80,共12页
Thinking
基金
云南大学哲学社会科学创新团队项目阶段性成果(CY2262420212)。
关键词
日本企业
企业社会责任
东南亚
高质量共建“一带一路”
Japanese enterprises
corporate social responsibility
Southeast Asia
jointly building the Belt and Road
