摘要
在信息化高速发展的时代背景下,可视化、品牌化已成为信息发展的大趋势,不论是产品设计、还是城市建设、文化弘扬,都少不了视觉形象推广的参与。目前设计河南建设仍处于初步实施阶段,要落实好设计河南的工作,当务之急是着力推广好设计河南品牌形象。本文基于河南省设计河南实施现状,分析设计河南品牌形象推广的必要性以及目前所存在的问题,提出设计河南品牌形象推广的策略建议,助推设计河南政策对内营造设计氛围,唤醒省域设计活力,对外促进设计河南的宣传推广,助力河南省政府在全省范围内顺利实施打造设计河南的工作部署。
In the era of rapid development of information technology,visualization and branding have become the major trend of information development.Whether it is product design,urban construction,and cultural promotion,it is necessary to participate in the promotion of visual image.At present,the construction of design Henan is still in the preliminary implementation stage.To implement the work of design Henan,the top priority is to promote the brand image of design Henan.Based on the current situation of the implementation of design Henan in Henan Province,this paper analyzes the necessity of the promotion of design Henan brand image and the existing problems,and puts forward strategic suggestions for the promotion of design Henan brand image,which will help the design Henan policy to create a design atmosphere internally,awaken the vitality of provincial design,promote the publicity and promotion of design Henan externally,and help the Henan Provincial Government to implement the work deployment of building design Henan smoothly throughout the province.
作者
邬晶晶
訾鹏
WU Jingjing;ZI Peng(Henan University of Technology,Zhengzhou 450001,China)
出处
《鞋类工艺与设计》
2023年第5期67-69,共3页
SHOES TECHNOLOGY AND DESIGN
关键词
设计河南
品牌形象
推广策略
design henan
brand image
promotion strategy
