摘要
平面设计工作中传统吉祥图形的应用,对于丰富平面设计内涵、提升平面设计视觉效果有重要作用。基于此,传统吉祥图形在平面设计中得到了广泛应用。通过文献研究与实践分析可知,平面设计中传统吉祥图形的融合应用,主要可通过标志设计、招贴设计和包装设计3个方面实现。设计者可通过融入创新思路,将传统吉祥图案进行调整重构,或将传统吉祥图案进行改良设计,达到优化平面设计质量,体现传统吉祥图形内涵的目标。
The application of traditional auspicious graphics in graphic design plays an important role in enriching the connotation of graphic design and improving the visual effect of graphic design.Based on this,traditional auspicious graphics have been widely used in graphic design.Through literature research and practical analysis,it can be seen that the integration and application of traditional auspicious graphics in graphic design can be realized mainly through logo design,poster design and packaging design.The designer can adjust and reconstruct the traditional auspicious patterns by incorporating innovative ideas,or improve the traditional auspicious patterns to achieve the goal of optimizing the graphic design quality and reflecting the connotation of the traditional auspicious patterns.
作者
刘澈
LIU Che(Liaocheng University,Liaocheng 252000,China)
出处
《鞋类工艺与设计》
2023年第5期43-45,共3页
SHOES TECHNOLOGY AND DESIGN
基金
2022年山东省社会科学普及应用研究项目《山东民间吉祥文化符号体系构建研究》(项目编号:2022-SKZZ-05)
聊城大学创新创业训练计划项目2022年《非遗视角下鲁西民间吉祥图案整理与研究》(项目编号:CXCY2022337)。
关键词
平面设计
传统吉祥图形
标志设计
包装设计
graphic design
traditional auspicious graphics
sign design
packing design
