摘要
为满足消费者在选购时对运动外套款式的需求,通过整理相关网络平台对服装属性的划分,结合运动外套款式图片数据,以专家访谈的形式将款式影响要素进行分层量化,确定了4个一级指标和12个二级指标。结合层次分析法构建两两判断矩阵,计算综合权重并建立款式要素评价模型,将运动外套款式的影响因素进行了排序。最后,结合款式要素综合评价模型与消费者的款式偏好,预测消费者对所选样本的喜好顺序。
In order to meet consumers'demand for sports coat style,by sorting out the classification of clothing attributes on relevant network platforms,and combining with the picture data of sports coat styles,the influential factors of style are stratified and quantified in the form of expert interviews and 4 first-level indicators and 12 second-level indicators are determined.Combined with the analytic hierarchy process,the pairwise judgment matrix is constructed,the comprehensive weight is calculated,the style element evaluation model is established,and the influencing factors of sport coat style are sorted.Finally,combined with the comprehensive evaluation model of style elements and consumers 'style preference,the order of consumers' preference for the selected samples is predicted.
作者
韩梦鸽
陈敏之
HAN Meng-ge;CHEN Min-zhi(School of Fashion Design and Engineering,Zhejiang Sci-Tech University,Hangzhou,Zhejiang 310018,China;School of International Education,Zhejiang Sci-Tech University,Hangzhou,Zhejiang 310018,China)
出处
《浙江纺织服装职业技术学院学报》
2023年第1期21-26,共6页
Journal of Zhejiang Fashion Institute of Technology
基金
国家社科基金艺术学项目(编号:2021BG04247)。
关键词
运动外套
款式特征
属性划分
层次分析法
综合权重
sports coat
style characteristics
attribute division
analytic hierarchy process
the comprehensive weights
