摘要
媒体融合为档案宣传带来新的发展契机,可为档案信息打造多层次、多平台的宣传体系。通过分析当今档案宣传工作在平台、对象、形式和力度方面所面临的困境,基于主流融媒体平台为档案宣传带来的新机遇,档案机构可利用“学习强国”平台,以开拓宣传阵地、细分宣传对象、丰富宣传形式、加大宣传力度等方式进一步优化档案宣传路径,以期实现档案宣传效果的最优化。
The media convergence brings new development opportunities for the archives publicity,and creates a multi-level,multi-platform publicity system for archives information.By analyzing the difficulties faced by the archives publicity work in terms of platform,object,form and strength,and based on the new opportunities for the archives publicity brought by the mainstream convergence media platform,archives institutions can make use of the platform of"Learning Power"to further optimize the path of archives publicity by opening up publicity positions,subdividing publicity objects,enriching publicity forms and intensifying publicity efforts,in order to realize the archives publicity effect optimization.
作者
吴聃
归吉官
Wu Dan;Gui Jiguan
出处
《兰台世界》
2023年第2期87-90,95,共5页
Lantai World
关键词
主流融媒体
档案宣传
“学习强国”
宣传策略
mainstream convergence media
archives publicity
"Learning Power"
publicity strategy
