摘要
由于国家政策和政府对乡村振兴战略的大力推广与扶持,着力发展壮大地方农村特色农产品、农业文化与农村经济已经成为政府当下的主要工作重心。在我国农村经济蓬勃发展的背景下,地方特色农产品的生产、开发和营销,也成为了促进我国农业经济发展和农户致富的主要途径之一。在人民物质生活水平日益增长的状况下,就必须提升农产品质量,以提高对地方特色农产品的质量把控,同时也需要增加人们对地方特色农产品包装设计的关注度,以通过合理恰当的包装设计全方位凸显地方特色农产品的地方特点和生产优势,实现销售的目的,促进地方经济发展。重点介绍了在乡村振兴背景下,地方特色农产品的包装设计及其运用。
Due to the national policy and the government’s promotion and support of China’s rural revitalization strategy, focusing on the development of local rural characteristics of agricultural products,agricultural culture and rural economy has become the main focus of the government. Under the background of the vigorous development of China’s rural economy, the production, development and marketing of local agricultural products have become one of the main ways to promote the development of China’s agricultural economy and farmers’ wealth. In the people’s material life level growing conditions,it must improve the quality of agricultural products, to improve the quality of the agricultural products of local characteristics to control, but also need to increase people’s awareness to local characteristic agricultural product packaging design, in order to pass the reasonable appropriate packaging design comprehensive highlight the local characteristics of agricultural products of local characteristics and production advantages, to achieve the purpose of consumption To promote local economic development.This chapter mainly introduces the packaging design and application of local characteristic agricultural products under the background of rural revitalization.
作者
乔京禄
QIAO Jing-lu(Changzhou Textile and Garment Vocational Technical College,Changzhou 213164,China)
出处
《绿色包装》
2023年第2期157-160,共4页
Green Packaging
关键词
乡村振兴背景下
地方特色农产品
包装设计
under the background of rural revitalization
local characteristic agricultural products
packing design
