摘要
融媒体格局尤其是短视频的流行,给传统教育类媒体带来了机遇与挑战,不少传统教育类媒体开始尝试孵化IP,进行IP化运营。为分析当前传统教育类媒体IP化运营现状,破解其运营困境,本文利用案例分析的研究方法,选择典型的传统教育类媒体IP化运营案例进行比对分析,得出分析用户的需求、选择合适载体、提前策划等IP化运营破解路径。
The popularity of the media mix pattern, especially short videos, has brought opportunities and challenges to traditional education media. Many traditional education media begin to try to incubate IP and carry out IP-based operation. In order to analyze the current status of IPized operation of traditional education media and solve its operational dilemma, this paper uses case analysis research methods to select typical IPized operation cases of traditional education media for comparative analysis, and obtains the IPized operation breakthrough paths to analyze the needs of users, select appropriate carriers, plan ahead, and try to retain old readers.
作者
朱诗琪
ZHU Shiqi(Zhejiang EducationPressGroup,Hangzhou 310000,China)
出处
《金华职业技术学院学报》
2023年第1期24-29,共6页
Journal of Jinhua Polytechnic
关键词
教育类媒体
融媒体
IP化运营
受众
educational media
medium fusion
IP operations
audience
