摘要
农村网络覆盖范围逐步扩大,物流系统逐渐完善,为农产品线上销售奠定了坚实的基础。农产品线上销售逐渐成为推动乡村经济结构转型、实现乡村“百业兴旺”的重要推手。农产品线上销售迅猛的发展趋势,为大学生提供了全新的创业路径,越来越多的大学生选择返乡创业,发挥自己熟悉互联网营销、熟悉乡村农产品特点的优势,基于农产品线上销售开展创业活动,并取得了一定的成果。相关工作人员详细分析了农产品线上销售与大学生的契合性,并基于农产品线上销售视角,对大学生创业路径进行了细化分析,制定出一系列切实可行的措施,提升大学生创业成功率。
The rural network coverage has been gradually expanded, and the logistics system has been gradually improved, which has laid a solid foundation for online sales of agricultural products. Online sales of agricultural products has gradually become an important driving force to promote the transformation of rural economic structure and realize the "prosperity of all industries" in rural areas. The rapid development trend of online sales of agricultural products provides a new entrepreneurial path for college students. More and more college students choose to return home to start a business, give full play to their advantages of being familiar with internet marketing and the characteristics of rural agricultural products, carry out entrepreneurial activities based on online sales of agricultural products, and have achieved certain results.Relevant staff analyzed the consistency between online sales of agricultural products and college students in detail. Based on the perspective of online sales of agricultural products, they analyzed the entrepreneurial path of college students in detail, and formulated a series of practical measures to improve the success rate of College Students’ entrepreneurship.
作者
张炎
陈慧中
ZHANG Yan;CHEN Huizhong(Anhui Science and Technology University,College of Chemistry and Materials Engineering,Bengbu Anhui 233000;Anhui Science and Technology University,School of Foreign Languages,Chuzhou Anhui 233100)
出处
《山东农业工程学院学报》
2023年第1期87-91,共5页
The Journal of Shandong Agriculture and Engineering University
基金
安徽省校企合作实践教育基地项目“安徽科技学院蚌埠江淮创业大学实践教育基地”(Xj202090)。
关键词
农产品线上销售
大学生创业
乡村振兴
online sales of agricultural products
college students’entrepreneurship
rural vitalization
