摘要
[目的/意义]提出一种从营销学竞争策略视角对科学创新扩散采纳者分类的新方法,丰富科学创新扩散成果,使得科学创新扩散的潜力得到充分利用。[方法/过程]综合运用文献计量和实证网络分析的方法对原始文献的施引文献集从共被引网络、网络认知核心识别和文献主题集群识别三个方面构建创新扩散网络,并在此基础上引入营销学中的竞争策略来对科学创新扩散的采纳者进行全新划分。[结果/结论]研究定义并阐述文献个体在扩散过程中扮演的四种角色类型:“领导者”“追随者”“挑战者”和“补缺者”。结果表明,领导者在数量分布中,处于先驱位置,由领导者的波动,继而带来挑战者、追随者的波动;领导者作为创新扩散中的高影响力文献,研究主题相对集中;而补缺者更倾向于探索一些其他的学科领域,研究主题相对分散。此外,探究四种类型采纳者的引用偏好时发现,四种类型在互引过程中均对领导者的篇均引用量最高,而领导者的自引量最高。
[Purpose/Significance]This study proposes a new approach to classify scientific innovation diffusion adopters from a competitive strategy perspective in marketing,which enriches the scientific innovation diffusion research and makes their potential to be fully utilized.[Method/Process]Using a combination of bibliometric and empirical network analysis methods,the paper took three steps of construct a co-citation network,network cognitive core identification and literature topic cluster identification to build an innovation diffusion network from the original literature's citation.And based on this,it adopted the competitive strategy in marketing to conduct a new classification of adopters of scientific innovation diffusion.[Result/Conclusion]The study defines and describes four types of roles played by literature in the diffusion process:‘leaders’,‘followers’,‘challengers’and"gap fillers".The results show that leaders are positioned at the vanguard of the quantity distribution,and that fluctuations by leaders subsequently bring about fluctuations by challengers and followers.The leaders,as the high-impact literature in the diffusion of innovation,have a relatively concentrated research theme.The gap fillers are more inclined to explore some other subject areas and have a relatively dispersed research theme.In addition,when exploring the citation preferences of the four types of adopters,it is found that all four types had the highest average citations to leaders in the intercitation process,and the self-citation of leaders is the highest.
作者
翟羽佳
刘彤
高凯悦
张锦文
Zhai Yujia;Liu Tong;Gao Kaiyue;Zhang Jinwen(School of Management,Tianjin Normal University,Tianjin 300897;School of Information Management,Wuhan University,Wuhan 430072)
出处
《图书情报工作》
CSSCI
北大核心
2023年第4期68-79,共12页
Library and Information Service
基金
国家社会科学基金青年项目资助项目“基于引文内容挖掘的科学创新扩散模型研究”(项目编号:18CTQ027)研究成果之一。
关键词
科学创新扩散
采纳者
竞争策略
共被引网络
scientific innovation diffusion
adopter
competitive strategy
co-citation network
