摘要
为解决当下博物馆文创市场同质化问题严重、参与主体相似而导致的开发模式僵化的问题,文章将原型理论导入博物馆文创产品开发流程中,提出应用原型理论指导下的文创产品设计研究思路。应用分析心理学下的原型以及认知心理下的原型理论,从造型、色彩、已有开发流程三个方面进行原型提取,导入原型文创开发模型进行设计再造。以具体案例,结合“供连需”市场背景,验证原型理论下文创开发模型的可操作性,推动各地区博物馆文化大品牌的建设。
In order to solve the serious problem of homogenization of the current museum cultural and creative market and the rigidity of the development model caused by the similarity of the participating subjects,the prototype theory is introduced into the cultural and creative product development process of the museum,and the research idea of cultural and creative product design under the guidance of the application of prototype theory is proposed.The prototype theory under the application of analytical psychology and the prototype theory under cognitive psychology is extracted from the three aspects of modeling,color,and existing development process,and the prototype cultural and creative development model is imported for design and reengineering.Based on specific cases and combined with the market background of"supply and demand",the operability of the cultural and creative development model under the prototype theory is verified,and the construction of cultural big brands in museums in various regions is promoted.
作者
李铭洋
钟蕾
Li Mingyang;Zhong Lei(TUT School of Art&Design,Tianjin 300384,China)
基金
天津市艺术规划重点项目(E22001)天津海河文化旅游带发展研究。
关键词
原型理论
博物馆文创
再造设计
设计思维
Archetypal theory
museum cultural creation
reinvention design
design thinking
