摘要
垃圾产生端是垃圾分类的核心节点,因此增强居民垃圾分类意愿具有重要意义。本文选用TPB-VBN整合模型作为基本理论框架,将垃圾分类激励政策作为重要影响因素,对居民垃圾分类意愿进行实证分析。修正后,TPB-VBN整合模型得到结构方程验证。经分析,后果意识和环保意识对责任归属有积极影响,后果意识、责任归属与激励政策对个人规范有积极影响,个人规范与知觉行为控制对居民垃圾分类意愿有积极影响。最后,结合我国社会文化背景,从政府、企业、社区三个角度提出对策,以提高城市居民的垃圾分类意愿。
The garbage generation end is the core node of garbage classification,so it is of great significance to enhance residents’willingness to classify garbage.This paper selects the TPB-VBN integration model as the basic theoretical framework,takes the garbage classification incentive policy as an important influencing factor,and makes an empirical analysis of the residents’garbage classification willingness.After modification,the TPB-VBN integration model is verified by structural equation.According to the analysis,the consciousness of consequence and environmental protection has a positive impact on the attribution of responsibility,the consciousness of consequence,the attribution of responsibility and the incentive policy have a positive impact on personal norms,and the control of personal norms and perceived behaviors have a positive impact on the willingness of residents to classify garbage.Finally,according to the social and cultural background of China,countermeasures are put forward from the perspectives of government,enterprises and communities to improve the willingness of urban residents to classify garbage.
作者
颜露
叶子琦
唐雨柔
陈静
谢程才
YAN Lu;YE Ziqi;TANG Yurou;CHEN Jing;XIE Chengcai(School of Management,Hefei University of Technology,Hefei 230000,China)
出处
《中国资源综合利用》
2023年第2期136-141,共6页
China Resources Comprehensive Utilization
基金
国家级大学生创新创业训练计划项目(2021103590565)。
关键词
垃圾分类意愿
计划行为理论
价值-信念-规范理论
结构方程模型
willingness to classify garbage
theory of planned behavior
value-belief-norm theory
structural equation model
