摘要
以生鲜农产品的新鲜度和保鲜努力为主要考虑因素,研究了O2O模式下生鲜农产品供应链的运作模式,分析和比较集中决策和分散决策下供应链整体收益和成员的最优决策,明确了农产品线上线下渠道协同发展的必要性。从渠道合作和收益最大化的视角出发建立了收益共享契约模型以协调供应链,最后通过算例分析来实证模型及理论探讨得到的相关结论。
With the freshness and freshness preservation efforts of fresh produce as the main consideration,the operational model of fresh produce supply chain under O2O model is studied.The analysis and comparison of the overall revenue of the supply chain and the optimal decision of the members under centralised and decentralised decision-making clarify the necessity of cooperation between online and offline channels of produce.A revenue-sharing contract model is constructed to coordinate the supply chain from the perspective of channel cooperation and profit maximisation,and finally the relevant conclusions obtained from the model and the theoretical discussion are empirically demonstrated through the analysis of arithmetic examples.
作者
刘玲
杨晴
王京阳
于旖婧
LIU Ling;YANG Qing;WANG Jing-yang;YU Yi-jing(School of Logistics,Yunnan University of Finance and Economics,Kun ming,Yunnan 650221)
出处
《供应链管理》
2023年第2期5-16,共12页
SUPPLY CHAIN MANAGEMENT
基金
国家自然科学基金地区科学基金项目“基于时间成本优化的面向订单制造企业生产与运输协同调度问题模型与算法研究”(71862034)
云南省基础研究计划项目“基于启发式算法的易腐产品供应链协同调度优化研究”(202001AT070073)
云南省省院省校教育合作项目“‘一带一路’倡议下云南跨境物流体系建设研究”(SYSX202007)。
