摘要
在“新冠肺炎疫情”突发公共事件背景下,普通民众和政府面对的舆情场域发生了嬗变,主要表现为数量庞大的信息经无序传播和发酵后演化为信息“瘟疫”,进而形成衍生舆情引发诸多次生灾害。通过对武汉各区的群众抽样调查,分别从信源本身、信源可信度、信源及时度、信息受众参与度四个方面调查舆论场域新变局,通过分析最终得出以下结论:官方发布依旧是舆论定调者;社交圈层影响信息接收及时度;信息交互扁平化影响讨论参与度;用户群体信息需求分化及媒体评价正向影响受众参与度。以此为基础,提出政府等权威组织应构建科学的传播机制,树立积极的防疫舆论认知体系,增强公信力,重塑话语权,有效推动政府、媒体、公众常态化应对舆情,增进互信与共识。
Under the background of“COVID-19 outbreak”public emergency,the public opinion field faced by ordinary people and the government has undergone transmutation,mainly manifested as a huge amount of information evolves into information plague after disorderly dissemination and fermentation,and then forms derivative public opinion and causes many secondary disasters.The five-level Likert scale was designed to investigate the new changes in the field of public opinion from four aspects:the source itself,the credibility of the source,the timeliness of the source,and the engagement of the information audience,and the following conclusions were drawn.The official release is still the opinion-setter.The social circle affects the timeliness of information reception,the flattening of information interaction affects discussion participation,the information needs of user groups are differentiated,and media evaluation positively affects audience participation.On this basis,it is proposed that the government and other authoritative organizations should build a scientific communication mechanism,establish a positive public opinion cognition system for epidemic prevention,enhance credibility,reshape discourse power,effectively promote the government,media and the public to respond to public opinion in a regular manner,and enhance mutual trust and consensus.
作者
刘馨逸
曹泽康
张晓文
LIU Xin-yi;CAO Ze-kang;ZHANG Xiao-wen(School of Entrepreneurship,Wuhan University of Technology,Wuhan 430070,Hubei,China;Department of Student Affairs,Wuhan University of Technology,Wuhan 430070,Hubei,China)
出处
《武汉理工大学学报（社会科学版）》
2022年第6期28-38,共11页
Journal of Wuhan University of Technology:Social Sciences Edition
关键词
突发公共事件
新冠疫情
负面舆情
李克特量表
应对策略
public emergency
COVID-19 pandemic
negative public opinion
Likert scale
coping countermeasures
