摘要
CI战略中的PI设计,即产品识别设计,是在直接消费市场上塑造企业形象识别的重要环节。本文将以企业的PI概念设计进行切入分析,总结归纳PI设计的一般性原则,并以美的集团为例做PI实例分析和概念改良。
PI design in CI strategy,that is,product recognition design,is an important link in shaping corporate image recognition in the direct consumer market.This paper will analyze the PI concept design of enterprises,summarize the general principles of PI design,and take Midea Group as an example to do PI example analysis and concept improvement.
作者
许琪瑄
XU Qixuan(Soochow University,Suzhou 215127,China)
出处
《鞋类工艺与设计》
2023年第2期177-180,共4页
SHOES TECHNOLOGY AND DESIGN
关键词
PI设计
美的企业
pi design
midea enterprise
