摘要
阐明了播商物流的内涵,根据江西省农产品经济发展的现状,系统分析了农产品的科技环境、营销渠道、附加值及物流能力等阻碍农产品经济发展的因素。基于播商物流视角,以重视农产品物流为出发点,全面介入播商供应链,提出完善农产品播商物流运输配送体系、加快直播电商在农产品营销推广中的应用、加强农产品品牌建设、流通渠道创新、加强农产品播商物流人才的培养、加强相关政策扶持等发展策略,大力促进江西省农产品经济发展。
This study clarified the connotation of broadcasting logistics.According to the current situation of the economic development of agricultural products in Jiangxi Province,we systematically analyzed the obstacles affecting the economic development of agricultural products,such as the scientific and technological environment,marketing channels,added-value and logistic capabilities of agricultural products.Based on the perspective of broadcasting logistics,with the emphasis on the logistics of agricultural products as the starting point,we are fully engaged in the supply chain of broadcasters by proposing the improved the transportation and distribution system of agricultural products broadcasting logistics to accelerate the application of live e-commerce in the marketing and promotion of agricultural products,which includes strengthening the brand building of agricultural products,innovation of circulation channels,improvement of the cultivation of broadcaster logistics talents of agricultural products,enforcement the relevant policy support,and vigorously promoting the economic development of agricultural products in Jiangxi Province.
作者
刘秋红
LIU Qiu-hong(Nanchang Business College of Jiangxi Agricultural University,Jiujiang 332020,China)
出处
《保鲜与加工》
CAS
2023年第2期67-71,共5页
Storage and Process
基金
江西农业大学南昌商学院农商经济研究项目“播商物流背景下农产品经济发展研究——以江西省为例”(NSJJ2004)。
关键词
播商物流
江西省
农产品
经济
broadcasting logistics
Jiangxi Province
agricultural products
economy
