摘要
游客消费后的在线评价是塑造和传播旅游目的地形象的重要因素。以生态旅游示范区卓尔山景区为例,依托游客游后评价、游记为样本,运用ROST CM6对文本进行深入分析。发现游客对目的地感知主要集中在旅游资源、地理位置等方面,要素感知围绕卓尔山、风景等词汇展开;“卓尔山、丹霞、地貌”等词是整个网络图的中心节点,多数游客对祁连县卓尔山景区的形象感知较为满意;但游客对景区形象感知的负面要素也很多,主要围绕旅游设施、旅游管理、旅游环境、旅游活动等4个方面,其中景区门票性价比、摆渡车额外收费等因素是引起游客消极评价的主要因素。最后对游客需求与生态保护二者之间平衡性问题做出探讨。
Online evaluation of tourists after consumption is an important factor in shaping and disseminating the image of tourist destinations. Taking the Zhuoer Mountain Scenic Area of the Ecotourism Demonstration Area as an example, relying on the post-tour evaluation and travel notes of tourists as samples, the text is mined and analyzed using ROST CM 6 software. It is found that tourists’ perception of destinations is mainly concentrated in tourism resources, geographical location, etc., and the perception of elements revolves around words such as Zhuoer mountain and scenery. Words such as “Zhuoer mountain, danxia, landform” are the central nodes of the entire network map, and most tourists are more satisfied with the image perception of the Zhuoer mountain Scenic Area in Qilian county. However, the negative evaluation of tourists was sorted out and found that the negative elements of scenic spot image perception mainly revolved around four aspects: tourism facilities, tourism management, tourism environment, and tourism activities, and factors such as scenic spot ticket cost performance and shuttle bus surcharge were the main factors that caused negative evaluation of tourists, and finally the balance between tourist demand and ecological protection was discussed.
作者
杜雨
万么项杰
DU Yu;Padma dbangrgyal(College of Tourism,Qinghai Minzu University,810007,Xining,PRC)
出处
《江西科学》
2023年第1期94-100,共7页
Jiangxi Science
基金
青海民族大学研究生创新项目(53M2022001)。
关键词
网络文本
形象感知
生态旅游
卓尔山
network text
image perception
ecological tourism
Zhuoer mountain
