摘要
数字传媒产业是传媒产业和科技融合的产物,也是传媒产业发展的一个新阶段。我国数字传媒产业起步较晚,西方发达国家的数字传媒产业无论是技术还是内容都已得到迅猛发展,形成了较为成熟的产业链并产生了可观的经济效益。而我国数字传媒产业由于受到人力资源、版权保护和市场竞争等因素的影响,还未形成相对成熟的产业链,同时也面临着强大的国际竞争压力。本文基于“钻石模型”理论,分析影响我国数字传媒产业的各种要素,并从完善生产要素结构、扩大国内外市场需求、发展相关与支持产业和产业集群以及政府政策制定等方面,为发展我国数字传媒产业提出具体发展路径。
Digital media industry is the product of the integration of media industry and science and technology,and it is also a new stage of the development of media industry.The digital media industry in our country started late,and the digital media industry in western developed countries has developed rapidly in terms of technology and content,formed a relatively mature industrial chain and produced considerable economic benefits.However,due to the influence of human resources,copyright protection and market competition,the digital media industry in China has not yet formed a relatively mature industrial chain,and is also facing strong international competitive pressure.Based on the theory of“Diamond Model”,this paper analyzes various factors that affect our digital media industry,and from the aspects of perfecting the structure of production factors,improving the market demand at home and abroad,developing relevant and supporting industries and industrial clusters,and making government policies,it puts forward the concrete development path for developing our country s digital media industry.
出处
《传媒经济与管理研究》
2022年第2期62-75,共14页
Media Economics and Management Research
基金
2022年江苏省研究生科研创新计划项目(KYCX22_0054)。
关键词
钻石模型
数字传媒产业
竞争力
影响因素
Diamond Mode
Digital Media Industry
Competitiveness
Influencing Factor
