摘要
自媒体时代,国际传播发生了影像—社交化和叙事多元化转向,国际传播结构也正在朝着客体主体化和主体间性化方向发展。国际传播的这一变化趋势使传统的东方学话语中作为客体的“他者”以主体性在场,从而对传统的东方学话语体系提出了挑战。本文以李子柒短视频的海外传播为观察个案,发现其文化破壁的关键在于以符合东方学关于东方的浪漫想象来关切和回应现代性焦虑下人类共通的生存命题,从而最大限度地召唤和扩大了东方学内部关于东方的积极话语,并对既有的占压倒性地位的消极话语构成了一种不易察觉的柔性抵抗。李子柒版中国故事能够成功“走出去”释放了重要的讯息:传统的东方学话语体系正在发生松解,通过对其内部积极与消极话语权重的柔性调节有望塑造出一个新的“东方”。概而言之,自媒体时代“东方人”的对外自我传播为东方学中被客体(对象)化为“他者”的“旧东方”转换为主体性在场的“新东方”提供了可能。
In the era of"We Media",international communication is developing towards the trends of"image-social"and"multi-narrative",which result in the inter-subjectivity of international communication structure.Therefore,the"other"as the object in the traditional Orientalism discourse can be subjectively"present",thus challenging the traditional Orientalism discourse system.Taking Li Ziqi’s intercultural communication as an example,this paper finds that the key to her cultural breakthrough lies in her concern and response to the common survival proposition of human beings under the anxiety of modernity by conforming to the romantic imagination of Orientalism about the East,thus calling and expanding the positive discourse on the East within Orientalism to the greatest extent,strategically regulating the discourse attribute and discourse structure of Orientalism.It becomes a powerful representation of the loosening of the discourse system of Orientalism.The era of"We Media"provides the possibility of shaping"New Oriental".
作者
张文娟
李智
ZHANG Wen-Juan;LI Zhi
出处
《新闻大学》
CSSCI
北大核心
2022年第11期105-115,121,共12页
Journalism Research
基金
2022年度教育部人文社科青年基金“重思传播与范式变革:智媒时代的具身传播研究”(22YJC860036)阶段性成果。
