摘要
民国时期广告业的发展是中国媒介传播的重要时期,基于地域性视角的研究,不仅可以清楚地剖析民国广告之风的生成路径,而且有利于反映区域经济民生,从而验证我国地方现代广告业发展的趋势。文章通过对民国时期不同地域广告之风的探究比对,综合全面地解读广告之风的兴盛、影响路径及地域广告之风与地域文化之间的关系,以达到基于地域视角对民国广告风更深入的了解。
The development of the advertising industry in the Republic of China is an important period of China’s media communication.Based on the regional perspective,the research can not only clearly analyze the generation path of the advertising style in the Republic of China,but also help reflect the regional economy and people’s livelihood,thus verifying the development trend of China’s local modern advertising industry.Through the research and comparison of advertising styles in different regions during the Republic of China,this article comprehensively interprets the prosperity and influence path of advertising styles,and the relationship between regional advertising styles and regional culture,so as to achieve a deeper understanding of advertising styles in the Republic of China from a regional perspective.
作者
华兴宇
王晋平
HUA Xing-yu;WANG Jin-ping(Taiyuan University of Science and Technology,Taiyuan 030024)
关键词
地域性
民国
广告风
传播
The Republic of China
Advertising Style
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