摘要
科技期刊作为传播专业学术信息的重要载体,是国家科技竞争力和文化软实力的重要象征。在数字时代,科技期刊的出版发行与传播方式均发生了较大的变化,纸本时代的传播方式和编辑出版流程既不能适应数字时代的新特点,也无法满足用户日益增长的个性化需求,科技期刊的转型发展面临严峻挑战。为提升科技期刊的品牌影响力和竞争力,科技期刊亟需革新办刊理念,发挥融媒体的聚合效应;瞄准目标用户,提高品牌辨识度;坚持内容为王,不断拓展传播渠道;重构特色刊群,引领科技期刊进入新的发展阶段。
As an important carrier for the dissemination of professional academic information,sci-tech journals are an important symbol of national sci-tech competitiveness and cultural soft power.In the digital age,great changes have taken place in the publishing and dissemination of sci-tech journals.The dissemination mode and editing and publishing process in the paper age can neither adapt to the new characteristics of the digital age,nor meet the increasing personalized needs of users.The transformation and development of sci-tech journals are facing severe challenges.In order to enhance the brand influence and competitiveness of sci-tech journals,sci-tech journals urgently need to innovate the concept of running journals,give play to the aggregation effect of convergence media,aim at target users,improve brand recognition,adhere to the content as king,constantly expand dissemination channels,reconstruct the characteristic journal group and lead the sci-tech journals into a new stage of development.
作者
邱媛媛
李帛珊
杨念
QIU Yuanyuan;LI Boshan;YANG Nian(Seismological Bureau of Xinjiang Uygur Autonomous Region,Urumqi 830011,Xinjiang Uygur Autonomous Region,China;Department of Journal Publication,China University of Geosciences,Wuhan 430074,Hubei Province,China)
出处
《天津科技》
2023年第1期93-96,共4页
Tianjin Science & Technology
基金
新疆地震局科学基金“《内陆地震》期刊影响力提升策略研究”(202214)。
关键词
数字化
科技期刊
品牌建设
融媒体
digitization
sci-tech journals
brand building
convergence media
