摘要
立足新的时代方位,借助中国新型主流媒体的实践探索,中华文明以自信姿态走向世界。本文围绕“三星堆的国际传播”这一主题,对四川日报报业集团党委副书记、总编辑,四川国际传播中心主任李鹏进行了访谈,着重探讨三星堆的文化传播价值何在、三星堆的全球用户如何定位、三星堆的国际传播平台建设与技术嵌入如何有效结合以及三星堆的国际传播效果等问题。李鹏认为,在文化价值挖掘层面,立足本地、本国、本民族的优质文化区位,将三星堆文化作为中国巴蜀地区的代表性文化,展示三星堆文化背后的历史脉络与考古细节,切中传播与中华文明走向世界之题;在全球用户定位层面,年轻、新奇、时尚的全球Z世代在三星堆的国际传播信息消费上表现突出,可爱中国的国家形象将借此良机在全球Z世代眼中进一步丰盈饱满;在传播平台建设与技术嵌入有效结合层面,秉承构建立体多维、沉浸互动的三星堆国际传播的宗旨,促进艺术、科技与人文三维共建,助力数字化基建。
Based on the orientation of the new era, and with the help of the practical exploration of China’s new mainstream media, Chinese civilization has entered the world with a confident attitude.Focusing on the theme of "Sanxingdui’s international communication", this article interviews Li Peng, focusing on the value of Sanxingdui’s cultural communication, how to locate Sanxingdui’s global users, how to effectively integrate Sanxingdui’s international communication platform construction and technology embedding, and Sanxingdui’s international communication effects, etc. Li Peng believes that at the level of cultural value mining, based on the high-quality cultural location of the local, national and ethnic groups, the Sanxingdui culture will be regarded as the representative culture of the Bashu region of China,and the historical context and archaeological details behind the Sanxingdui culture will be displayed. This hits the point of communication and Chinese civilization going global;at the level of global user positioning, the young, novel, and fashionable global Generation-Z has outstanding performance in Sanxingdui’s international communication information consumption, and the national image of lovely China will take this opportunity to be further enriched in the eyes of the global Generation-Z;Platform construction and technology embedding are effectively integrated, adhering to the purpose of building a three-dimensional, multi-dimensional, immersive and interactive Sanxingdui international communication, promoting the three-dimensional co-construction of art, technology and humanities, and helping digital infrastructure.
作者
姜飞
袁玥
Jiang Fei;Yuan Yue(School of International Journalism and Communication Studies,Beijing Foreign Studies University)
出处
《新闻界》
CSSCI
北大核心
2022年第11期89-96,共8页
Journalism and Mass Communication
关键词
三星堆
国际传播
新型主流媒体
讲好中国故事
Sanxingdui
international communication
new mainstream media
telling chinese stories well
