摘要
白酒、黄酒是中国的国酒,其形成的固态发酵工艺是世界上独一无二的。国酒在中华民族的历史长河中,随着自身的发展承载了众多中华民族优秀的传统文化。所以,国酒兼具物质与文化属性,是中国文化的典型代表。2021年1月1日《中华人民共和国进出口税则》正式将“白酒”“黄酒”的英文翻译从“Chinese distilled spirits”“Yellow rice wine”正名为“Chinese Baijiu”“Chinese Huangjiu”,虽然只是一个词语的变更,但这背后深藏着不可替代的文化内涵。从世界范围来看,中国国酒市场占有率极低。占比超过92.1%的出口白酒销售在亚洲地区,仅有占比7.9%的白酒销售至亚洲以外地区;对于黄酒而言,仅有0.12亿升出口至国外。中国一直面临着“产品大国,品牌小国”的困境,归根结底是中华文化传播同西方文化传播逆差较大。因此,中国国酒企业可作为主体,同国酒行业专家学者、社会中的爱酒人士一道,肩负起将中国国酒推向世界这一重任。所以,国酒国际化是实现中华民族文化走向世界的重要标志之一。
Chinese Baijiu and Chinese Huangjiu are China’s national wines,and the solid fermentation process by which they are formed is unique in the world.The national wines have also carried many outstanding traditional Chinese cultures along with their development in the long history of the Chinese nation.On January 1,2021,the Import and Export Tariff of the People’s Republic of China offi cially changed the English translation from“Chinese distilled spirits”and“yellow rice wine”to“Chinese Baijiu”and“Chinese Huangjiu”.Although it is just a change of words,there are irreplaceable cultural connotations behind this change.From a global perspective,the market share of Chinese national wines is extremely low.More than 92.1%of the exported Baijiu is sold in Asia,and only 7.9%of Baijiu is sold outside Asia;only 12 million liters of Huangjiu are exported abroad.China has been facing the dilemma of“producing many products but with few popular brands”,which is ultimately due to the large defi cit between the spread of Chinese culture and Western culture.Therefore,Chinese national wine companies as initiators can take up the important task of introducing Chinese national wines to the world,together with experts and scholars in the national wine industry and wine lovers in society.Therefore,the internationalization of Chinese national wines is one of the important symbols to realize the Chinese national culture going global.
作者
武亚帅
赵东瑞
孙金沅
黄明泉
郑福平
WU Yashuai;ZHAO Dongrui;SUN Jinyuan;HUANG Mingquan;ZHENG Fuping(Key Laboratory of Brewing Molecular Engineering of China Light Industry,Beijing Technology and Business University Beijing 100048;Beijing Laboratory of Food Quality and Safety,Beijing Technology and Business University Beijing 100048)
出处
《中国商论》
2023年第2期138-143,共6页
China Journal of Commerce
基金
国家自然科学基金项目(32001826)。
关键词
国酒
白酒
黄酒
国际化
传播
文化
责任
national wine
Chinese Baijiu
Chinese Huangjiu
internationalization
communication
culture
responsibility
