摘要
近年来,大量“城中村”被改造成集文化旅游于一体的大型综合体。在大规模的改造进程中,发现“城中村”开发利用的价值定位问题愈发模糊。面对本就紧张的城市土地资源,关乎“城中村”的开发改造问题需慎重考量。文章将“建筑”视作“产品”,运用营销学中价值定位方法,通过实地走访调研收集数据,分析城中村的价值定位策略。
In recent years,a large number of"villages in the city"have been transformed into large-scale complexes integrating cultural tourism.In the process of large-scale transformation,it is found that the value proposition design of the development and utilization of"village in city"is becoming more and more blurred.Facing the already tense urban land resources,the development and transformation of"villages in the city"need to be carefully considered.This study regards"building"as"product",uses the value proposition design method in marketing,collects data through field visit and research,and analyzes the value proposition design strategy of urban villages.
出处
《建筑与文化》
2023年第1期137-139,共3页
Architecture & Culture
关键词
城中村改造
价值定位
建筑策划
城市更新
urban village reconstruction
value proposition design
architectural programming
urban renewal
