摘要
为了充分展现设计作品的文化内涵和特色,视觉传达设计的表现方式越来越丰富多样。当前,运用民族文化符号业已成为现代视觉传达设计的新趋势。民族文化符号因包含了中华民族悠久的传统文化、习俗、精神等内容,具有深刻的内涵价值和审美情趣,因此,探究民族文化符号的内涵、分类与表现形式,以及民族色彩符号、图形符号、文字符号在视觉传达设计中的具体应用,对于提升设计工作者的专业水准大有裨益。
In order to fully display the cultural connotation and characteristics of design works, the expression modes of visual communication design are becoming more and more diversified. At present, the use of national cultural symbols has become a new trend of modern visual communication design. Because national cultural symbols contain the long traditional culture, customs, spirit and other contents of the Chinese nation, they have profound connotation value and aesthetic taste. Therefore, it will be of great benefit to improve the professional level of designers to explore the connotation, classification and manifestation of national cultural symbols, as well as the specific application of national color symbols, graphic symbols, and character numbers in visual communication design.
作者
杨程中
YANG Chengzhong(Wuhan University of Engineering Science,Wuhan 430000,China)
出处
《鞋类工艺与设计》
2022年第23期67-69,共3页
SHOES TECHNOLOGY AND DESIGN
基金
2019年度湖北省教育厅教育科学规划课题《应用型高校教师教学能力提升的研究及实践》(课题编号:2019GB136)。
关键词
民族文化符号
视觉传达设计
运用
价值
national cultural symbols
visual communication design
application
value
