摘要
加强和改进互联网时代下的思想政治工作事关党的前途命运和国家的长治久安。思政类微信公众号作为互联网背景下思想政治教育的新模式,对其传播特征的研究有助于推动思想政治工作进一步深化。对微信公众号“共青团中央”的传者与受者、传播内容、传播方式等方面的特征进行研究发现,思政类微信公众号建设应以人文本、内容为王、创新为要,增强内容的专业化、多样化、趣味化,提高思想政治教育的实效。
Strengthening and improving the ideological and political work in the internet era is related to the future and destiny of the party and the long-term stability of the country. As a modern mode of ideological and political education in the context of the Internet, the study of the communication characteristics of the official WeC hat platform can help promote further deepening of ideological and political work. A study on the characteristics of communicators and viewers, content and communication mode of the WeC hat official accounts “The Central Committee of the Communist Young League”reveals that the official WeC hat platform of political thought should pay attention to broadcasters, viewers, content and innovation, enhance the specialization, diversification and interest of content, and improve ideological and political education.
作者
何俊
He Jun(School of Marxism,Tianjin University,Tianjin 300350,China)
出处
《山西青年职业学院学报》
2022年第3期88-92,共5页
Journal of Shanxi Youth Vocational College
基金
2018年度国家社科基金一般项目“自媒体意识形态话语权建构机制研究”(项目编号:18BKS147)的阶段性成果。
关键词
思政类微信公众号
共青团中央
传播特征
思想政治教育
WeChat offcial accouts of Ideological and political
the Central Committee of the Communist Young League
communication characteristics
ideological and political education
