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后疫情时代健身APP的使用对运动参与意愿的影响机制探析 被引量:2

An Analysis of the Influence Mechanism of Fitness APP Use on Exercise Participation Willingness in the Post-epidemic Era
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摘要 疫情常态化催化了健身APP的使用频率。为探索互联网时代健身APP的使用对体育爱好者运动参与意愿的影响机制,本文采用问卷调查法、数理统计法,以健身APP的使用情况为自变量,运动参与意愿为因变量,感知价值性为中介变量,同伴效应为调节变量,构建体育爱好者运动参与意愿概念模型。结果表明:(1)感知价值性在健身APP的使用与运动参与意愿的关系中起部分中介作用;(2)同伴效应在健身APP的使用对运动参与意愿的直接效应与感知价值中介效应的前半路径起调节作用;(3)同伴效应越高,体育爱好者的运动参与意愿、感知价值性就越强。本研究厘清了体育爱好者运动参与意愿的影响机制,其结果不仅有助于补充我国体育参与的微观研究内容,同时也扩大了运动心理学及其他相关理论在体育领域中的应用范围。 The normalization of the epidemic has catalyzed the use of fitness APPs. In order to explore the impact mechanism of the use of fitness APP on sports participation willingness of sports enthusiasts in the Internet era, this paper uses questionnaire survey and mathematical statistics methods to build a conceptual model of sports enthusiasts’ sports participation willingness with the use of fitness APP as the independent variable, sports participation willingness as the dependent variable, perceived value as the intermediary variable, and companion effect as the regulating variable. The research results show that:(a) Perceived value plays a partial mediating role in the relationship between fitness APP use and exercise participation intention;(b) Peer effect moderates the direct effect of fitness APP use on exercise participation intention and the first half of the mediating effect of perceived value.(c) The higher the peer effect, the stronger the willingness and perceived value of sports enthusiasts to participate in sports. This study clarifies the influence mechanism of sports enthusiasts’ willingness to participate in sports. The results not only help supplement the micro research content of sports participation in China, but also expand the application scope of sports psychology and other related theories in the field of sports.
作者 冯润楠 刘超 徐诗枧 王力 Feng Runnan;Liu Chao;Xu Shijian;Wang Li(Graduale School,Jjlin Sport Universily,Changchun 130022,China)
出处 《体育科技文献通报》 2022年第12期129-132,135,共5页 Bulletin of Sport Science & Technology
基金 吉林体育学院研究生科研创新基金(项目编号:YC2021022)。
关键词 后疫情时代 健身APP 运动参与 同伴效应 感知价值性 post-epidemic era fitness APP sports participation peer effect perceived value
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