摘要
新冠肺炎疫情使江西省旅游业受到全面冲击,旅游收入大幅度下降,企业经营困难,旅游业处于半休眠状态。疫情改变市场需求和行业经营模式,江西省旅游市场迎来新的发展机遇:乡村旅游市场得以激发,健康旅游市场需求潜力大,文化旅游迎来新机遇,新型数字旅游市场蓬勃兴起。在常态化疫情防控背景下,江西省要利用资源优势,抓住机遇,探索创新旅游产业发展新思路:大力发展乡村旅游市场,利用内循环促进旅游市场恢复;发挥健康资源优势,构建康养旅游产业体系;高扬文化灵魂,加快文旅融合进程;科技驱动业态变革,积极推进数字旅游市场建设;加大扶持力度,提振市场信心,使旅游业从恢复增长到长期健康发展。
The new crown pneumonia epidemic has made a comprehensive impact on the tourism industry in Jiangxi Province.Tourism revenue has dropped significantly,enterprises have difficulty in operating,and the tourism industry is in a semi-dormant state.The epidemic has changed the market demand and industry business model,and the tourism market in Jiangxi Province has ushered in new development opportunities:the rural tourism market has been stimulated,the health tourism market has great demand potential,cultural tourism has ushered in new opportunities,and the new digital tourism market has flourished.Under the background of normalized epidemic prevention and control,Jiangxi Province should take advantage of resources,seize opportunities,and explore new ideas for the development of innovative tourism industry:vigorously develop the rural tourism market,use internal circulation to promote the recovery of the tourism market;take advantage of healthy resources and build a health care tourism industry system;promote the soul of culture,speed up the process of integration of culture and tourism;use technology to drive business format change,actively promote the construction of digital tourism market;increase support,boost market confidence,and enable tourism to recover and keep long-term healthy development.
作者
茹莉
RU Li(School of Economics and Management,Yichun University,Yichun 336000,China)
出处
《宜春学院学报》
2022年第11期32-37,共6页
Journal of Yichun University
基金
江西省社会科学基金项目“新冠肺炎疫情对江西省旅游业发展的影响与对策研究”(项目编号:20YJ26)。
关键词
常态化疫情防控
旅游产业
发展新思路
cnormalized epidemic prevention and control
tourism industry
new ideas for development
