摘要
本文以都匀毛尖茶叶包装品牌化意识薄弱、区域文化特性缺失导致其品牌包装价值削减为研究切入点,提出以黔南区域文化提升都匀毛尖茶叶品牌包装价值设想,应用图形、色彩、形状、材质创新的表现形式实现黔南区域文化与都匀毛尖茶叶品牌包装设计的融合。通过文章的研究,以期对都匀毛尖茶叶品牌包装设计提供新的创意思路及提升品牌包装的黔南区域文化内涵。
Taking the weak awareness of Duyun Maojian tea brand packaging design and the reduction of its brand packaging value caused by the lack of regional cultural characteristics as the research starting point,this paper puts forward the idea of improving the brand packaging value of Duyun Maojian tea with the regional culture of Qiannan Areas of Southern Guizhou,and studies the regional culture of Southern Guizhou with graphics,color,shape and material as the resources and innovative way of brand packaging design,and carry out the packaging design practice of Duyun maojian tea brand of“third line construction culture”and“Miao ancient song culture”.
作者
刘志勇
LIU Zhi-yong(Qiannan Normal University for Nationalities of Fine Arts,Guizhou 558000,China)
出处
《绿色包装》
2022年第11期128-132,共5页
Green Packaging
基金
黔南州社会发展科技计划项目,一流学科建设专项(黔南科合社字(2017)93号)
黔南州哲学社会科学理论创新课题(Qnsk-2021-099)
黔南民族师范学院教学内容和课程体系构建项目(2019xjg0507)
黔南民族师范学院教育质量提升工程项目(2019xjg0202)。
关键词
黔南区域文化
都匀毛尖
品牌包装设计
regional culture of qiannan areas
duyun maojian tea
brand packaging design
