摘要
在老龄化背景下,乡村振兴战略推进中,康养旅游符合民生需求。然而,现阶段以康养为主的温泉旅游出现了同质化发展、游客量减少、冷热季不均的瓶颈问题。以合肥半汤温泉养生旅游度假区为案例地,选择ECIRM模型研究影响乡村温泉资源开发建设的五个要素,认为半汤温泉管委会等同于企业家,处于战略规划的核心位置,具有开发、保护、建设职能,需要强化其在管理、资源、资本、产业融合发展中的核心指导作用。
Under the background of aging, in the promotion of rural revitalization strategy, health tourism meets the needs of people’s livelihood. However, at the present stage, the hot spring tourism based on health care has the bottleneck problems of homogeneous development, the decrease of tourists, and the uneven cold and hot seasons. Taking Hefei Bantang hot spring health tourism resort as an example, this paper selects ECIRM model to study the five factors affecting the development and construction of rural hot spring resources, and puts forward that Bantang hot spring management committee is equivalent to entrepreneurs, which is in the core position of strategic planning and has the functions of development, protection and construction. So, it is necessary to strengthen the development of the integration of management, resources, capital and industry as the core guidance.
作者
朱梦姗
ZHU Meng-shan(Hefei Municipal Party School,Hefei 230031,China)
出处
《兰州文理学院学报（社会科学版）》
2022年第6期90-95,共6页
Journal of Lanzhou University of Arts and Science(Social Science Edition)
基金
2020年度安徽省社会科学创新发展研究项目“乡村旅游地居民社区感研究——以三瓜公社为例”(2020CX047)
2021年度合肥学院环巢湖文化与经济社会发展研究中心专项项目“环巢湖地域民宿旅游模式发展研究”(2021hfxyhch01)
2022年度合肥市哲学社科规划项目“合肥推进乡村旅游康养产业示范研究——基于ECIRM模型的环湖康养产业链规划为例”(HFSKYY202246)。
关键词
ECIRM模型
管委会
温泉
战略规划
ECIRM model
management committee
hot spring
strategic plan
