摘要
基于马蜂窝旅游网重庆市旅游数字足迹,运用社会网络分析方法,利用Ucinet和ArcGIS软件,以重庆市夜间旅游景点为节点构建夜间旅游流网络结构,以中心度、中心势、密度、结构洞为指标,从整体和个体两个层面分析网络结构的特征。结果表明:(1)重庆市夜间旅游流的分布具有不均衡性,存在“核心-边缘”层级结构形态,受核心节点影响较大;(2)根据旅游节点的集聚和扩散能力的差异,夜间旅游流网络主要分为扩散型、集聚型、平衡型3种类型;(3)网络具有结构洞的特征,存在节点间有共同联接节点但彼此不存在旅游流联系的情况;(4)重庆的夜间旅游流主要受交通条件、旅游接待能力、旅游服务水平、旅游资源、政策条件、经济发展的影响。
Based on the tourists’digital footprint in Mafengwo travel website in Chongqing City,this paper used Ucinet and ArcGIS to build a night tourism flow network structure of Chongqing City through the social network analysis method.And using centrality,central potential,density and structural holes as indicators to analyze the characteristics of network structure from the aspects of whole and individual.Research shows that:(1)Night tourism flow is unbalanced and has a“core-edge”hierarchical structure,which is greatly affected by core nodes;(2)The ability of each scenic spot to carry and divert varies greatly,it can be divided into three categories:diffusion type,agglomeration type and balanced type;(3)The network has common connection nodes but no tourism flow between them;(4)The night tourism flow is mainly affected by traffic conditions,tourism reception capacity,tourism services,tourism resources,policy conditions and economic development.
作者
赵琴
刘宏盈
ZHAO Qin;LIU Hongying(School of Management,Guangxi Minzu University,Nanning 530006,China;College of ASEAN Studies,Guangxi Minzu University,Nanning 530006,China)
出处
《地域研究与开发》
CSSCI
CSCD
北大核心
2022年第6期105-110,共6页
Areal Research and Development
基金
广西哲学社会科学规划研究项目(21FMZ032)。
关键词
夜间旅游
旅游数字足迹
旅游流网络结构
重庆市
night tourism
tourism digital footprints
tourism flow network structure
Chongqing City
